SPIDER-MAN BRAND NEW DAY Trailer Broken GTA 6's 24-Hour Viewership Record

Sony Pictures released the first Spider-Man: Brand New Day trailer unconventionally after keeping us waiting. The studio asked Instagram users—from beginners to influencers and F1 driver Esteban Ocon—to share second-long teaser clips for 24 hours. Most saw Tom Holland debut it in an Instagram Live atop New York's Empire State Building, though the Sony Pictures India YouTube account leaked it a few minutes early.

Spider-Man: Brand New Day's first trailer broke a record, proving the strategy worked. In its first 24 hours, @GlobalBoxOffice says the preview has surpassed 500 million views. This means the wall-crawler's next movie has surpassed Grand Theft Auto 6's record-breaking 475 million views on its first day online. Sony will likely release official figures soon. The best part? Spider-Man: Brand New Day took 12 hours.